Send us Fan Mail Michael Mckenry and I break down how identity in sport is built by daily actions, not labels, and why chasing “optimal” conditions keeps athletes fragile. Practical tactics show how to perform under chaos, pick fit over hype, and use systems to turn evidence into confidence. • choosing identity over clinical labels and diagnosis culture • creating useful personas and avoiding data anxiety • redefining clutch and practicing pressure on purpose • dropping limiting labels and l...