In this episode of the Athlete CEO Podcast, Erik sits down with Alex Mather, the co-founder of The Athletic.

Valued at roughly $500 million The Athletic has disrupted the sports media world.

They dive into the vision, strategy and tactics that led to the quick rise of dominance for the Athletic in a saturated market that seemed impenetrable.

Alex offers advice and lessons learned from the founding of The Athletic covering topics like:

• The characteristics he learned growing up that helped give him tenacity, resolve, and a positive outlook
• How Alex and his co-founder Adam built The Athletic to be different
• How to understand and work to refine your brand
• Putting people first and using analytics to optimize
• The burdens of leadership and the importance of caring for and supporting your team
• What leadership looks like
• Why helping your team to win is more important than being right
• The 4 daily actions he encourages his team to take to stay focused and support others during tumultuous times