In this episode of "At Your Convenience," Melissa Vonder Haar, chair of the CSP C-Store Cannabis Board, sits down with two pioneers of the THC beverage industry: Josie Johnson of 36Lyn Refuel Station in Minneapolis and Angus Rittenhouse, co-founder of Wynk Beverages.

Johnson and Rittenhouse share their unique journeys in building the THC beverage category from the ground up—from Wynk's unconventional start with a mobile production facility in a 53-foot tractor trailer to 36Lyn's 35% first-year growth after launching their beverage program.

In this conversation, the industry veterans discuss the customer loyalty driving the category, the need for standardized staff training and practical advice for retailers entering the THC beverage space. They also explore the regulatory evolution in Minnesota and what positive federal regulation could look like for the industry.

Johnson shares her community-focused approach to vendor selection and customer education, while Rittenhouse offers insights from Wynk's expansion into major retailers like Target and Circle K.