On a recent edition of the “At Your Convenience” podcast, experts discuss how THC beverages are proving to be a strong performer in convenience stores, with GPM Investments doubling sales after adding dedicated coolers in April. Shane Mabry of GPM, which operates 1,100+ stores across 27 states, says the retailer started cautiously in three states two years ago before expanding to 210 stores with 42 SKUs.

Koby Licciardo of Nowadays notes that c-stores drive critical trial through cold singles, leading to repeat purchases. The consumer base is surprisingly diverse across age and gender, defying initial expectations. Even premium 750ml bottles at $55 are selling well, signaling category maturity as brands and retailers refine merchandising strategies, he says.