Convenience stores looking to monetize their digital platforms have a new opportunity in post-transaction advertising, according to Jon Nolz, CEO and co-founder of MomentScience.

Speaking on CSP's "At Your Convenience" podcast in May at the RMN Forum in Chicago, Knowles explained how c-store operators can generate revenue by displaying targeted offers immediately after customers complete purchases through delivery, order-ahead or pickup apps.

"It's the moment that really matters where you have people with their wallet out after they make that payment," Nolz said. "Why not get a free trial?"

The technology integrates into existing systems through simple API or SDK implementations, with some partners completing setup in under an hour. Nolz emphasized balancing monetization with customer experience, recommending retailers maintain control over which ads appear rather than simply maximizing revenue.

While many c-store chains lack dedicated retail media personnel, Nolz sees significant potential as digital ordering continues growing. Non-competitive offers like streaming service trials or loyalty program sign-ups work particularly well in the post-transaction moment, he said.