In this episode of “At Your Convenience,” CSP Editor Diane Adam talks to Nick Triantafellou, director of marketing at Weigel’s.

On this podcast, recorded April 15 at the annual Midwest Fuel and Convenience Trade Show, M-PACT, in Indianapolis, the two discussed foodservice and how Powell, Tennessee-based Weigel’s is measuring success beyond sales. They also discussed loyalty and digital engagement and what role personalization plays in the c-store retailer’s loyalty strategy.

Key Takeaways:

• Foodservice is booming: Breakfast and lunch have always been strong at Weigel's, but third-party delivery is now driving dinner sales.
• Loyalty done right: Weigel's refreshed app interface has increased engagement, especially among Gen Z customers.
• Personalization isn't the silver bullet: It's a tool, not the end-all-be-all. The key is meeting customers where they are—without being creepy.
• C-stores can compete with QSRs: With better locations and high-quality food, the industry just needs to treat marketing like the big players do.
• Data, data, data: From consumer data platforms to retail media networks, Weigel's is building a smarter, more targeted marketing engine.