Billy Colemire, director of marketing at Boise, Idaho-based Stinker Stores, talks with CSP Editor Chuck Ulie about trends in dispensed beverages, including supply-chain challenges and making contingency plans, in this episode of “At Your Convenience.”

Colemire, a finalist this year in CSP’s Category Manager of the Year Awards, also discusses how Stinker Stores has taken a more proactive approach to change instead of simply reacting when a new competitor comes along. He also discusses limited-time offers (LTOs), strategic signage, the chain's hot beverage program and how he increased Stinker Stores’ buying power.

In addition, Colemire talks about casting a wider net to attract customers (millennials, women, Gen Z) outside their core group through new, better-for-you messaging and by offering a larger assortment of products.