In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Jessica Williams, founder and CEO of Food Forward Thinking, a consultancy for foodservice development and implementation, about her work in the launch of Curby’s, a new c-store in Lubbock, Texas.

The first Curby’s opened Feb. 1, and Williams discusses her work in bringing the menu to life, from creating recipes to sourcing every product and ingredient.