When the world was in crisis and people desperately needed trusted guidance, who stepped up to help professions, industries, healthcare systems, schools, and communities navigate the uncertainty? And what can associations learn from that experience about how to serve members, build partnerships, and lead during the next crisis?

This is a special episode of Associations Thrive! Joanna’s new book, When It Mattered Most, launches today, October 8. The book tells the stories of 24 associations that did extraordinary things to protect professions, industries, schools, hospitals, and communities during the COVID-19 pandemic.

Host Joanna Pineda interviews Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), and Tracey Moorhead, President and CEO of the American Association of Post-Acute Care Nursing (AAPACN). Both are featured prominently in When It Mattered Most, and share the stories of how their organizations helped keep the world running during the pandemic.

Tracey and Devin also share how their organizations have changed post-pandemic, including the addition of organizational members and a stronger emphasis on certifications. Finally, they discuss their recently completed strategic plans

References:

• Get Joanna’s book, When It Mattered Most:
• Kindle & Paperback
• Hardback
• Barnes & Noble
• Buy elsewhere
• Visit Joanna’s website and learn about her writing, podcasts, and book
• APIC Website
• AAPACN Website