Associations Thrive
Associations Thrive
Joanna Pineda
145. Mike Moss, President of SCUP, on Integrated Planning, Member-Led Learning, and Strategic Transformation
30 minutes Posted Jun 26, 2025 at 10:00 am.
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How do we prevent strategic plans from sitting on a shelf and instead embed them into an organization's DNA? How can associations become true communities of practice where learning and innovation are peer-led?

In this episode of Associations Thrive, host Joanna Pineda interviews Mike Moss, President of the Society for College and University Planning (SCUP). Mike discusses:

  • SCUP’s mission as a professional society focused on integrated planning in higher education.
  • The difference between strategic planning and integrated planning—ensuring plans are continuously executed, aligned, and adjusted across departments.
  • Why SCUP’s members are often responsible for planning, even when it’s not in their job titles.
  • SCUP’s new strategic plan that emphasizes becoming a peer-led community of practice rather than an expert-driven organization.
  • Major structural changes to governance, including a new set of flexible bylaws and reimagined committees to better support member collaboration.
  • The transition of SCUP staff—via retirement and new hires—to reflect the new direction, along with upskilling existing staff.
  • Enhancements to their annual conference to foster group-based learning and peer-driven sessions.
  • The SCUP Exchange, a digital collaboration platform that empowers members to connect and lead discussions without top-down oversight.
  • A new, simplified, and more affordable membership model designed to increase access and participation across campuses.

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