Associations Thrive
Associations Thrive
Joanna Pineda
37. Antonio Tijerino, CEO of the Hispanic Heritage Foundation, On Why It's Important to Be Naive and Impatient When Serving Your Constituents
33 minutes Posted May 25, 2023 at 1:00 pm.
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How do you celebrate Hispanic heritage all year long? How do you respond when a baby is separated from her mother at the border? What do you do when you realize agricultural workers are being asked to work without personal protective equipment?

In this episode of Associations Thrive, host Joanna Pineda interviews Antonio Tijerino, President & CEO at Hispanic Heritage Foundation. Antonio introduces the Foundation, talks about his journey to becoming CEO, then discusses how the Foundation is growing and thriving. He discusses:

  • The origins of the Foundation and Hispanic Heritage Month
  • His personal philosophy of big ears, big heart, and big guts
  • Why it’s important to stay flexible, resourceful and optimistic when meeting the needs of your constituents
  • The Hispanic Heritage Awards at the Kennedy Center each year
  • How the Foundation responded to the call to provide agricultural workers with masks during the pandemic
  • How the Foundation worked with Microsoft to create the first Latino-themed Minecraft game, Latin Explorers
  • The Foundation’s work at the border and why he’s impatient with sexism, racism, Islamophobia, and anti-semitism
  • How the Foundation is trying to close the digital divide that exists within in the Latino communities
  • The Foundation’s Charlas
  • His Fritanga podcast
  • How the Foundation has reached 30 million students in 30 different languages, and taught 100,000 kids how to code

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