In this episode of Associations NOW Presents, guest host Lori Zoss Kraska, founder and CEO of Growth Owl, sits down with Brian Miller, vice president of strategic partnership at Multiview, Kimberly Tuttle, executive director of the American Institute of Architecture Students, and Gilberto Lozada Baez, AIAS board vice president, to explore new research on how students perceive associations. The conversation highlights key opportunities for associations to build stronger connections with young professionals—through targeted social media, mentorship, and small-scale in-person events. They also discuss the importance of digital fluency, university partnerships, and creating meaningful volunteer roles to foster long-term engagement and a true sense of belonging.Check out the video podcast here:https://youtu.be/HLTuvHAxkd4This episode is sponsored by Multiview.Associations NOW Presents is produced by Association Briefings. Transcript[You also might know me as the author of The Boardroom Playbook, a Not So Ordinary Guide to Corporate Funding for Your Purpose-Driven Organization and host of my own monthly LinkedIn Live that features both association and non-endemic thought leaders who provide insight in new ways of thinking in the area of sponsorship and non-dues revenue.You can find out more at thegrowthowl.com. But hey, enough about me. Let's take a moment to thank our episode sponsor Multiview today. We're excited to welcome Brian Miller, vice president of strategic partnerships with Multiview. [And Gilberto Lozada Baez, AIAS Board Vice President. They're all here to discuss key findings from new research on student perceptions of associations and how we can better engage the next generation of members. Welcome everybody to the podcast. Let's start with you, Brian. What influenced your team to look into this topic? [You've got the traditionalists, you've got the baby boomers, you've got of course Gen X, and then you have millennials and Gen Z, and. From what we understand is this is the largest graduating class as well in, in foreseeable history that we look back at. So it's really important when you look at the.Really important message of how do the associations look for that next generational member? How do they find them? How do they keep them throughout their professional career and their journey as members of the association? So that's really the main reason we wanted to, to talk about this topic today and reall