Arianna Rehak, CEO of Matchbox Virtual Media, which produces virtual events and conferences for associations. Virtual events began as stand-alone events, but the covid pandemic thrust Matchbox Virtual Media into the fray with so many meeting cancellations. Arianna says that Matchbox primarily helps associations have virtual conversations, which are not just webinars but live virtual events with attendee interaction and chats in real time. People can connect in meaningful ways to create community even if on a virtual basis.