Association Transformation
Association Transformation
Brewer Pratt Solutions & Elevated
πŸŽ™οΈ The Upside Down of Dues: Pricing vs. Perception
33 minutes Posted Feb 22, 2026 at 9:00 am.
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Send a text Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface. This conversation explores: β–ͺ️ Why dues increases are hitting resistance β–ͺ️ How perception β€” not math β€” drives pricing succe...