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Send a text Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack whatβs really happening beneath the surface. This conversation explores: βͺοΈ Why dues increases are hitting resistance βͺοΈ How perception β not math β drives pricing succe...



