Association Transformation
Association Transformation
Brewer Pratt Solutions & Elevated
Subscription pricing in association membership
32 minutes Posted Mar 12, 2023 at 6:00 am.
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How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings. Robbie's books are The Membership Economy and The Forever Transaction; her regular podcast...