This real case study shows how a small-staff association moved from intuitive guessing to intentional, member-first communications. On Association Rockstars, Julia Miller, Director of Communications at the Minnesota Credit Union Network (MnCUN), shares the stages her team used to simplify work, scale back low-ROI channels, and raise engagement. Amy Hager adds a brief perspective from a communications audit—using data and buying patterns to guide strategy, email cadence, and event promotion ti...