Show notes
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), unpack the growing world of live shopping with a spotlight on the Whatnot platform. John (a.k.a. the Android Loving Survival King) shares his real-world playbook for turning Whatnot streams into a profitable and scalable sales channel. From treating live selling as entertainment to building a community that keeps coming back, the conversation blends data, strategy, and war stories from the front lines of live commerce.What you’ll learn in this episode:Why live shopping is more than sales it’s entertainment.The key operational roles every live selling team needs.How consistency and scheduling make revenue more predictable.Gamification tactics that keep audiences engaged (and spending).Lessons from testing different show formats and hiring dedicated team members.Why Whatnot can outperform TikTok Shop in both engagement and growth.The importance of leveraging existing communities while expanding to new ones.How to scale live shopping sustainably without burning out your team.Whether you’re already experimenting with TikTok Shop or just curious about Whatnot, this episode offers actionable insights to help eCommerce and DTC brands future proof their sales strategy with live shopping._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:14 John's Presentation on Live Shopping04:23 Live Shopping Trends and Data Insights08:19 Comparing Whatnot and TikTok Shop12:15 Community Building and Engagement22:59 Roles and Strategies for Live Selling28:10 Forecastable Revenue and Show Scheduling28:49 Gamification and Audience Engagement28:56 Team Meetings and Scheduling30:54 Hiring and Team Expansion32:09 Conservative Growth Strategy34:19 Leveraging Social Media and Organic Growth36:04 New Hosts and Show Formats38:40 Channel Growth Potential43:25 Gamification Strategies46:12 Takeaways and Final Thoughts57:28 Podcast Wrap-Up and Closing Remarks___Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips