AAI 001: PureMoney - Importance of testing an idea before launch

Hey guys! I'm Alexander Jarvis, a nomad, startup founder, sometime VC and recovered M&A banker. In this series we're going to answer a question real founders and investors are struggling with every day. They won't be generic topics, they'll be tricky things you need to know, from how to fix your business model, specific aspects of growth marketing, fundraising and pitching investors, to how you track your metrics (that VCs want to know!). I've been blogging for a few years at AlexanderJarvis.com building epic founder tools and delving into complicated topics no one writes about. I love helping founders and podcasting is a fab new channel to share the one on mentoring I provide. #askalex