Communities can add a ton of value to businesses.
Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth!
The value of this is endless, from user-generated content to loyalty, brand advocacy, events, education, and true connection.
The problem is, most communities today are thrown together without foresight.
We see a desire for them and have two instant thoughts:
- If I build it, they will come
- The best communities are built by their members
Both of these are FALSE.
If you desire to build a truly successful community, you need to step up as a leader and strategically cultivate the environment and results you want from it.
Today, we’re going to walk through what this looks like and how to do it.
If you'd like to create a community that’s designed to benefit your members as much as it supports the growth of your business, this is the episode for you!
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Helpful Links:
Master Your Marketing: https://www.growthmindsetmarketers.com/MYM
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Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download
