<p>Part one of a three-part series uncovering the importance of pricing for growth technology businesses and best practices.&nbsp;</p>
<p>In this episode, we will interview John Pineda, a BCG Pricing Expert to uncover:</p>
<ul>
 <li>Relevant benchmarks when setting price</li>
 <li>Managing price discussions with corporations who have purchasing power</li>
 <li>Considerations for land and expand opportunities</li>
 <li>Pricing to accelerate a deal and time to value</li>
</ul>

Ask the Experts is a podcast brought to you by B Capital and BCG Growth Tech. The podcast series will cover common challenges facing growth technology companies and best practices to overcome these challenges. Each episode will include B Capital team members and BCG experts.