On this 214th episode of my Monday Morning Pep Talk, I will discuss the final portion of my "People Hire Who They Know, Like and Trust" portion of the Marketing and Lead Generation section of Take Flight V4.0. We covered the fact that people hire a broker/advisors that "knows" the hyper local market in which they want to live and start to "like" those that same broker/advisor that lives the lifestyle that the same person covets. The final portion of this trifecta is that that person will hire that broker/advisor if they have a successful track record. To gain that "trust", that broker/advisor must show what we call "evidence of success". Demonstrating your success as a real estate broker involves showcasing your achievements, skills, and track record to instill confidence in potential clients.

MMPT Episode #215: Take Flight - Your Marketing and Personal Branding Checklist

You built the business. Somewhere along the way, it started running you.Take Flight Weekly is a weekly coaching session for the advisor who is already at the top of her/his market and knows there is a better way to hold it. Every Sunday at 6 a.m., Jim Miller sits down with a microphone and one idea: build the business so the business builds the life.Jim is a success mentor and life coach to top luxury real estate advisors in over 50 markets across the country, and he leads a brokerage office producing over $2.3 billion in annual sales. Everything he teaches, he built first, starting with rebuilding his own business from the ground up after 2008.Each episode runs 15 to 25 minutes and works on one of the five pillars of Take Flight: vision and standards, habits and routines, CRM and relationship management, standard operating procedures, and personal brand. No panel. No guests. No hype. Just the work.New episodes every Sunday morning.