On today's 198th episode of my Monday Morning Pep Talk,  I will discuss a topic that I've never brought up on an MMPT but is a super important message for those broker/advisors that that strive to be an ELP/Super Achiever.  When building a marketing, gifting or follow up strategy,  you must deliver the right message to the right person at the right time.  Delivering the wrong message to the wrong person at the wrong time is not effective marketing and brand building. In fact, you can actually do more harm than good.

MMPT Episode #199: Take Flight - My 2011 Business Plan Changed Everything

You built the business. Somewhere along the way, it started running you.Take Flight Weekly is a weekly coaching session for the advisor who is already at the top of her/his market and knows there is a better way to hold it. Every Sunday at 6 a.m., Jim Miller sits down with a microphone and one idea: build the business so the business builds the life.Jim is a success mentor and life coach to top luxury real estate advisors in over 50 markets across the country, and he leads a brokerage office producing over $2.3 billion in annual sales. Everything he teaches, he built first, starting with rebuilding his own business from the ground up after 2008.Each episode runs 15 to 25 minutes and works on one of the five pillars of Take Flight: vision and standards, habits and routines, CRM and relationship management, standard operating procedures, and personal brand. No panel. No guests. No hype. Just the work.New episodes every Sunday morning.