Team,  I do not have the full answer here.  I just know that a few social platforms allow you to “be yourself”.  The one that comes to mind is Instagram stories.   I just want you you to be aware of this trend and watch and follow those that you “would hire”.   I think the real estate industry is behind other market segments in terms of personal branding .  There is still too much focus put on “perfection”.   Marketing and branding takes some thought and planning and you have to walk a really fine line between being professional and authentic.   You cannot go too far with it either way.

#MMPT:  "Your Pre-Summer 2019 Tune UP"

You built the business. Somewhere along the way, it started running you.Take Flight Weekly is a weekly coaching session for the advisor who is already at the top of her/his market and knows there is a better way to hold it. Every Sunday at 6 a.m., Jim Miller sits down with a microphone and one idea: build the business so the business builds the life.Jim is a success mentor and life coach to top luxury real estate advisors in over 50 markets across the country, and he leads a brokerage office producing over $2.3 billion in annual sales. Everything he teaches, he built first, starting with rebuilding his own business from the ground up after 2008.Each episode runs 15 to 25 minutes and works on one of the five pillars of Take Flight: vision and standards, habits and routines, CRM and relationship management, standard operating procedures, and personal brand. No panel. No guests. No hype. Just the work.New episodes every Sunday morning.