Ask Brien Show
Ask Brien Show
Peter Bronstein and Traci DeForge
Scaling an All-Natural Deodorant Brand with Ira Kaganovsky, Founder of Freedom
37 minutes Posted Jul 29, 2023 at 3:47 am.
Ira Kaganovsky Introduces Freedom Deodorant
Types of packaging for a health conscious company
Eco-friendly deodorant ensures long-lasting effectiveness without harmful chemicals
How Ira came up with the concept for the company. Toxic products.
Natural deodorants at the time didn’t work
Ira created her own natural deodorant at home. Friends liked her homemade recipe so much she decided to turn it into a business
Toxins in products, stress, environmental factors, detergents
Environmental factors and stress: potential links to women’s health, specifically breast cancer risk
Taking her new product to spas door to door, 14 out of 15 asked her to leave
Rapid expansion and success: from first client to 400 spas in three years
The challenges of selling consumer goods
Navigating venture capital
Gender bias in venture capital interviews
Pitching to raise capital
The value of entrepreneurial spirit In hiring
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Show notes
This week we have Ira Kaganovsky, the visionary founder of Freedom Deodorant on the show. Ira takes us on a journey through the origin of Freedom and the process of turning the vision of a healthy aluminum free-deodorant into a reality.
Ira shares the challenges and success of getting Freedom products into stores, with a story about breaking into the prestigious Four Seasons Spa in Las Vegas.
Ira talks about business development, sales, and the art of pitching, emphasizing the significance of building trust with customers and crafting a robust sales team from the ground up.
One of the biggest obstacles faced during the startup phase—building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team.
Tune in today to gain valuable insights on how to implement crucial elements into your own business early on. Whether you’re an aspiring entrepreneur or a seasoned business professional, this episode is packed with practical wisdom and motivational stories. For a discount visit https://freedomdeodorant.com/ Use discount code: Brien25
IN THIS EPISODE:
Key Takeaways
One of the biggest obstacles faced during the startup phase was building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team.
One of the best qualities Ira has found is entrepreneurial spirit.
BIO: When Ira’s 3 friends were diagnosed with Breast cancer and were told to switch to natural products Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in Four Seasons Spas and Canyon Ranch spas nationwide…have you found your Freedom?
LINKS MENTIONED:
https://freedomdeodorant.com/, Discount code: Brien25
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Freedom Deodorant Instagram
 
This podcast is sponsored by:
LegalStepzProviding the Easiest Way to Handle Legal Issues
Legal Stepz Website
Albany Farms Twisted Noodles Domestically made Ramen Noodles
https://www.albanyfarms.com/twisted-noodles
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