On today’s show we have founder and CEO of Click Voyant, Mia Umanos join us. Mia talks about why data analytics are important and how learning your audience is key to success in a business. She discusses the use of Chat GPT, AI, and gathering data analytics and what to look for in order to take action on the feedback. Mia tells us how Click Voyant can help you get the specifics for your data analytics, plus provides a coupon code at the end for Ask Brien listeners! Tune in to learn how to reduce data analytic costs while boosting sales in your business. IN THIS EPISODE:[[[[[[[[[ KEY TAKEAWAYS:There’s a $200B gap in analytics talent right now. This means there are not enough people to do the work, which makes it very expensive. Plus the length of time to get that information is 12-18 months. Exploring where your customers are on social media, what your ideal clients want, how to hit their pain points, that is the data analytics that you need, but a lot of consulting companies do not look into that information. Chat GPT cannot give you the detailed information that pertains to your specific website, only general information. So if you ask it how to drive traffic to your website you won’t get specific for your individual website. However Click Voyant can help you get that information. BIO:Mia UmanosMia’s superpower is her instinct for user behavior.Her optimization strategies have lifted revenue $4M in 90 days, created a sustained 40% increase in advertising revenue, taken a political candidate from 4th to 2nd place in 3 months, and won a Google News Initiative Grant. She is a 14-year veteran of analytics who grew up inside digital marketing agencies like Huge, Critical Mass, and Mirum.During her sabbatical from digital marketing, Mia worked for 3 years for independent media to re-imagine what data could do on media sites to promote civil civic engagement.LINKS MENTIONED:Click Voyant WebsiteAskBrien Discount Code 20% offMia Umanos LinkedInAsk Brien PodcastThis podcast is sponsored by:LegalStepzProviding the Easiest Way to Handle Legal IssuesLegal Stepz WebsiteAlbany Farms Twisted Noodles Domestically made Ramen Noodleshttps://www.albanyfarms.com/twisted-noodlesPlease contact Produce Your Podcast if you want to increase visibility, leads and sales for your business.