Today is Part 2 of Marketing Strategies for businesses. During this episode, we discuss using paid advertising campaigns on social media, knowing the best social media platform for your business, and collaborating with influencers. Gaining knowledge about your target market is crucial to any successful business strategy. This episode provides excellent tips on considering which platforms to use and how to learn more about your ideal clients. Tune in today to discover the second set of marketing strategy tips! IN THIS EPISODE:[[[[[[[[[ KEY TAKEAWAYS:Boosting posts lets you get your message out to more people. It doesn’t matter if you can pay $1 or $50 a boost; anything will help you gain traction and get eyes on your post. When deciding on which social media platform, consider what you are selling. If you are selling a product that people need to see, such as a hair salon, interior design, etc., you will want to go with Instagram or tik tok. LinkedIn will be a great platform if you work more with a business-to-business. There is a wide range of relationships with influencers and collaborators. Some influencers are paid to promote your product, but when starting out, you can also do free collaborations, such as having a guest on your podcast (so their followers will listen). If you have the funding available, companies are out there to match you to an approrpitate influencer for your product/business.  LINKS MENTIONED:Ask Brien Podcast