In today’s episode, we are joined by the owner of Industrious Films, Jeff Nicosia. Industrious Films is a turn-key video content provider for clients and agencies, specializing in case studies, testimonials, commercials, tradeshow, and web content, with particular strength in the tech space. Jeff discusses how COVID impacted entrepreneurship and videography creation. He talks about why providing video testimonials and case studies is essential, as it creates a connection between the consumer and the product. Tune in to hear some great tips on preserving brand safety and what to look for when hiring a videography company.IN THIS EPISODE:[[[[[[[[[[[[[KEY TAKEAWAYS:Seeing someone in an interview advertising a product creates the ultimate connection between the product and the consumer. It builds trust for the customer. Have someone shooting behind the scenes, interviews, presentations, and corporate events. Capture as much as you can so that you can utilize it in a variety of ways. Honesty goes a long way in entrepreneurship. If you create honest relationships, your business will go a lot further. Be honest with your clients, employees, contacts, and everyone you do business with. BIO:Industrious Films is a turn-key video content provider for clients and agencies, specializing in case studies, testimonials, commercials, trade show, and web content, with particular strength in the tech space. As EP/CD, Jeff oversees all pre & post-production.  He is also an on-set director and interviewer.  Some of Jeff’s clients include Quantum, DDN, Ghostbed, Thanx, ExtraHop, Backblaze, A-Check Global, SpinMaster Games, Creative Direct Marketing Group, Positive Coaching Alliance, and Manhattan Wine Auction.LINKS MENTIONED:Industrious FilmsEmail: [email protected] Jeff Nicosia’s LinkedInAsk Brien Podcast