In today’s episode, we have Logan Shinholser, founder of Contractor Growth Network (CGN). Logan shares his experience through entrepreneurship, how he started his company and some of his best tips for fellow entrepreneurs. He shares how he helps companies with their marketing strategies and how CGN diversifies itself when working with similar clients. Logan talks about niching down and the success that can create for a company by being an expert in their field. Tune in today for some excellent tips to grow your business through marketing while facing a recession. IN THIS EPISODE:[[[[[[[[[[[[KEY TAKEAWAYS:Video Marketing is working really well for businesses right now. As a company that does network growth for multiple businesses, it’s vital to diversity your work, create a different look for everyone, and use branding specific to each company. Narrowing down your niche can help your business immensely. Having too wide of a niche doesn’t allow you to be an expert in your area, which is what will make you successful. BIO:Growing up as the son of a contractor, Logan Shinholser watched my father work through the struggles of running a construction business. He saw his triumphs and failures and learned how difficult running a construction company could be. Watching his father build his business taught him what makes a construction company successful and what doesn’t. Logan’s experiences made him passionate about helping contractors build healthy, thriving businesses. Out of that passion, Contractor Growth Network was born.Logan’s unique perspective and background in marketing allow me to bridge the gap between best marketing practices and what the average contracting company owner goes through daily. That’s why CGN focus on helping hardworking contractors instead of spreading ourselves thin by trying to assist several industries.LINKS MENTIONED:Contractor Growth Network WebsiteContractor Growth Network Email Ask Brien Podcast