70% of the 30 most transformative innovations have been created by employees within companies, not entrepreneurs.  Today’s Ask an Expert guest Kaihan Krippendorf, Founder and CEO at Outthinker, explains how organizations should look for patterns from companies that are bucking the traditional status quo.  He also talks about why it's just as important to market internally vs. externally and how important it is for organizations to not just think about the virtual marketplace, but why they shouldn’t view it from traditional viewpoints.  Finally, Matt Damon’s name makes a cameo with a valuable lesson on creating large exposure.