In this insightful podcast episode, listeners are introduced to Reena, co-founder of Willow. This platform is dedicated to changing cultural perceptions of death through community education. The episode explores Reena’s transformative journey following a near-death experience at 16, which led her to focus on end-of-life education and intentional living. Reena advocates for the greening of death and empower individuals with a unique pay-what-you-feel approach to workshops on end-of-life planning. The conversation delves into the emotional and practical benefits of downsizing and organizing personal affairs, providing peace of mind for individuals and their loved ones. Reena also shares her profound experiences in Israel and Palestine, where she learned about the power of compassion and understanding through direct interactions. The episode underscores the importance of confronting mortality to live a fuller, more purposeful life and highlights the ongoing success of the Willow EOL Educator Program in Canada. Through stories of love, loss, and connection, this episode encourages listeners to embrace life with awareness and gratitude, urging them to ”wake up before your time’s up.”