If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections. Highlights: <ul> <li>Thinking about trade shows as three distinct parts: before, during, and after</li> <li>The importance of every piece of information provided to the show organizers</li> <li>How to promote your attendance before the show</li> <li>Do’s and don’t’s of booth design and swag</li> <li>How to not inadvertently repel prospects</li> <li>Making the most of post-show follow-ups</li> </ul>   Episode Resources: <ul> <li>Connect with Brian Jones and Patience Jones</li> <li><a href= "https://graphicmachine.com/">https://graphicmachine.com/</a></li> <li><a href= "https://www.linkedin.com/company/graphicmachine/">https://www.linkedin.com/company/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/graphicmachine/">https://www.linkedin.com/in/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/patiencejones/">https://www.linkedin.com/in/patiencejones/</a> </li> </ul>

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.