The term “marketing strategy” often gets a bad rap. Over the years, it’s become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals.  Highlights: <ul> <li>Why trying to boil the ocean won’t get you much</li> <li>What a marketing strategy does for your firm</li> <li>How a strategy helps you make better use of your resources</li> <li>The importance of knowing who you want to reach and why</li> <li>A brand template is not a substitute for a marketing strategy</li> </ul>   Episode Resources Connect with Brian Jones and Patience Jones <ul> <li><a href= "https://graphicmachine.com/">https://graphicmachine.com/</a></li> <li><a href= "https://www.linkedin.com/company/graphicmachine/">https://www.linkedin.com/company/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/graphicmachine/">https://www.linkedin.com/in/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/patiencejones/">https://www.linkedin.com/in/patiencejones/</a> </li> </ul>

When Everyone Is a Marketer - Episode 44

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.