Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world? In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful.  Highlights: <ul> <li>Common types of e-newsletters within firms</li> <li>Is your e-newsletter just a digital billboard?</li> <li>Knowing the reason behind sending e-newsletters</li> <li>The risks of sending e-newsletters through personal emails</li> <li>Tips to optimize e-newsletter for avoiding spam filters and increasing opens</li> <li>E-newsletters as a communication tool rather than a press release</li> <li>How to use e-newsletters to build meaningful connections with your audience</li> </ul> Episode Resources Connect with Brian and Patience Jones <ul> <li><a href= "https://graphicmachine.com/">https://graphicmachine.com/</a></li> <li><a href= "https://www.linkedin.com/company/graphicmachine/">https://www.linkedin.com/company/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/graphicmachine/">https://www.linkedin.com/in/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/patiencejones/">https://www.linkedin.com/in/patiencejones/</a> </li> </ul>

Growth Challenges: Adding a New Partner - Episode 37

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.