Inbound marketing is a great way to attract new clients. By creating useful content and experiences tailored to your ideal market, you establish a rapport with your audience and showcase your knowledge. This makes prospects more likely to purchase your services when they are ready.  In this episode, hosts Brian Jones and Patience Jones explain how inbound marketing works, why it's more successful than other forms of business development, and how to get started. Highlights <ul> <li>The basics of inbound marketing</li> <li>How inbound marketing can benefit architecture firms</li> <li>How to do inbound marketing without multiplying your workload</li> </ul> Episode Resources <ul> <li><a href= "https://graphicmachine.com/blog/how-inbound-marketing-works-for-architecture-firms/"> How Inbound Marketing Works for Architecture Firms</a></li> <li>Connect with Brian and Patience</li> <li><a href= "https://graphicmachine.com/">https://graphicmachine.com/</a></li> <li><a href= "https://www.linkedin.com/company/graphicmachine/">https://www.linkedin.com/company/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/graphicmachine/">https://www.linkedin.com/in/graphicmachine/</a></li> <li><a href= "https://www.linkedin.com/in/patiencejones/">https://www.linkedin.com/in/patiencejones/</a> </li> </ul>

You Don't Bring Me Value Anymore - Episode 6

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.