This week IT Insider take over Arrow Bandwidth with special guests Deeper than Blue. Deeper than Blue, friends and longtime partners of Arrow ECS, join us to discuss e-commerce and digital transformation in retail and what that means with Black Friday and Christmas promotions ahead of us. Discussed in this episode: - Critical infrastructure changes to achieve the competitive edge - IT in the boardroom - Personalisation and the user experience - Digital transformation realities Guests: Chris Booker - @ChrisJBooker Sam Botham - @SamanthaBotham Hosts: Rich Holmes - @_Rich_Holmes David Fearne - @davidfearne