Auren Hoffman is a founder of Safegraph and previously LiveRamp. LiveRamp was acquired by Axiom for $310m in 2014. Auden shares his views on why smart people make wrong decisions with optionality, how focus in life important, and how to pick markets for your new venture.

Auren twitter: https://twitter.com/auren

Shruti twitter: https://twitter.com/atshruti