Naming opportunities can be one of the most valuable and most easily mishandled tools in philanthropy. But, before putting a donor's name on a building, you need a process that protects the donor relationship and the organization's future. This episode explores six practical ways to build that process, from valuation and naming tiers to morality clauses and flexibility. The goal isn't only to recognize today's donors; it's to make decisions that will still make sense 30, 40, or 50 years from now.