In times of disaster, nonprofits face unique challenges, especially when they’re directly serving within the disaster zone. Today, we highlight the importance of preparedness, including having a clear plan for data access and communication, and the need to prioritize core functions like payroll and outreach. Effective disaster response involves not just immediate action, but also long-term strategies such as engaging disconnected donors, utilizing crowdfunding, and collaborating with other organizations to rebuild and maintain operations.