Show notes
On Season 2, Episode 8 of Around The Association, I am joined by the Founder of Ultimate Hoops, Alan Arlt!
In 2006, Alan traded in a successful advertising career in New York for a chance to chase his dreams and build the NBA for recreation hoops. Within three years, Ultimate Hoops was acquired by Life Time Fitness. But don’t get it twisted. Alan’s story is not one of immediate overnight success, but rather one of long nights, countless risks, and a lot of delusion. Come listen to the journey of how one of the world’s largest basketball communities was built and ultimately culminated 71 stories above lower Manhattan on a basketball court with Carmelo Anthony.
All this, plus much more on Season 2, Episode 8 of Around The Association!
Follow Alan on Twitter @AlanArlt and check him out online at www.AlanArlt.com
In 2006, Alan traded in a successful advertising career in New York for a chance to chase his dreams and build the NBA for recreation hoops. Within three years, Ultimate Hoops was acquired by Life Time Fitness. But don’t get it twisted. Alan’s story is not one of immediate overnight success, but rather one of long nights, countless risks, and a lot of delusion. Come listen to the journey of how one of the world’s largest basketball communities was built and ultimately culminated 71 stories above lower Manhattan on a basketball court with Carmelo Anthony.
All this, plus much more on Season 2, Episode 8 of Around The Association!
Follow Alan on Twitter @AlanArlt and check him out online at www.AlanArlt.com
