As the Packaging and Packaging Waste Regulation (PPWR) begins to take effect, the industry faces significant questions around investment, scale-up, recycled content targets and mass balance accounting.In this episode of Chemicals Conversations, Argus speaks with Valentijn De Neve, CEO of BlueAlp and President of Chemical Recycling Europe, about the role pyrolysis can play in helping Europe meet its circularity goals and what the industry needs to succeed before 2030.Listen as they discuss:The latest developments in Europe's pyrolysis and chemical recycling marketsWhether capacity can scale quickly enough to meet PPWR requirementsInvestment trends and the outlook for new projectsThe importance of mass balance rules and regulatory clarityCost challenges facing chemically recycled polymersHow policy can support growth ahead of mandatory recycled content targetsArgus is proud to partner with the Chemical Recycling Europe Forum, taking place in Brussels on 29-30 September 2026. Join industry leaders, policymakers and recyclers to discuss the future of circular plastics, including a keynote appearance from Wolfgang Trunk, Team Leader for Plastics and Packaging at the European Commission's DG Environment. Argus Media's Will Collins will also be chairing a session exploring the upgrading challenge facing plastic recycling.Register for the event and connect with the Argus team in Brussels.Register now: https://www.eventbrite.co.uk/e/getting-ready-for-2030-targets-powering-circular-plastics-made-in-europe-tickets-1985497741192