The Customer Creed:
<ul>
	<li>Don’t sell me Clothing; help me find a sharp look!</li>
	<li>Don’t Sell me <a href='http://areyoumemorable.wordpress.com/2012/12/29/stop-selling-and-start-helping/#'>Insurance</a>; help me find peace of mind</li>
	<li>Don’t sell me Books; help me enjoy hours of pleasure, profit and knowledge</li>
	<li>Don’t sell me toys; help me create happy childhood memories</li>
</ul>