In the third edition of Appl-i insights, the Appl-i consultancy club invited Mr Pratik Ranjan for a session on approaching the case studies and competitions on 11th October. Mr Ranjan graduated from MANIT in 2016, with a Bachelor's degree in Mechanical Engineering and then went on to pursue the MBA program at IIM Lucknow. He was bestowed with the title of "India's Most Employable Management Graduate of 2019 (Top 30)" and is an ardent marketing strategist, currently working as a Senior Associate at BCG.

The session touches upon the basics of consultancy in the corporate world, the types of cases that a consultant comes across in real-world and the different approaches to solve case studies to help one ace the competitions as well as interviews. A discussion on what constitutes as the market size and how that changes according to a specific scenario is highlighted in the session.

Mr. Ranjan also solves a mock guesstimate which to give viewers a hands-on experience on guesstimate solving. We also dive deep into other aspects such as the coding skills required and efficient execution of case solutions to avoid linear approach to problems in a case. In the end, Mr. Ranjan shares insights from his valuable experience at BCG and his personal life as well.