Appendix B
Appendix B
Joel Goodman and Kristin Van Dorn
AI and the erosion of trust in Higher Ed
11 minutes Posted Apr 26, 2023 at 6:05 pm.
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Show notes

That AI. So hot right now.

In a world where Higher Ed MarComm professionals are always seeking out more efficient workflows, large language models like ChatGPT have been touted as the modern marketer’s “ultimate weapon.”
However, Higher Ed has a trust problem, and because of that, we need to transparent with our audiences about when and where we’re using AI. Especially in situations where they expect to interact with actual humans.
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