Appendix B
Appendix B
Joel Goodman and Kristin Van Dorn
Breaking out of Emergency Mode
10 minutes Posted Mar 15, 2023 at 7:56 pm.
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How many times have you heard, “you know, not everything is an emergency,” in your campus’s MarComm office?

Does your marketing strategy feel more “reactive” than anything?

Are you constantly putting out fires?

Let’s talk about why that might be.

Sometimes it’s because you’re underfunded, or there’s been a change in leadership, but often, it just comes down to setting proper goals and expectations based on the size and abilities of your team.

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