No, this episode isn't actually about ice cream, and we aren't here to bash the brand beloved by cheeseheads and vegans alike. Much.

Instead, brand and culture expert Kimfer Flanery-Rye leads us on a frank tour of reality as we explore whether any brands - from Nike to your neighborhood nonprofit - are really aligning their bold new anti-racist messaging with action. Spoiler: they're really not. So where do we go from here?