It’s a big episode this week as Mark McCully, CEO of the American Angus Association joins the show. Mark first talks about how livestock judging gave him critical tools and skills that have served him throughout his extensive career and walks us through how he got to be at AAA. He provides clarity on the role of the American Angus Association, along with a few of the many organizations under the Association’s umbrella. Mark talks about the organization’s foundational pillars, including a diverse membership base, providing tools for breeders, and serving the members to make Angus cattle better in many different ways. Mark also answers questions regarding gene editing, sustainability, and a few listener questions about how AAA plans to expand its share in the marketplace.
Mentioned in this Episode:
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American Angus Association | Angus.Org
Quotes:
- “My passion for livestock judging opened a lot of doors and just like for a lot of other people, it exposed my eyes to the bigger industry.” — Mark
- “We talk about driving breed improvement, obviously, that's what this organization is largely about. Building tools, putting tools in the hands of breeders to make the Angus breed better, enhancing membership, experience, and success.” — Mark
- “Ultimately, we are a member-centric organization. We’re here to serve the member and make Angus cattle better in many different ways.” — Mark