Advice to franchisees, dealers, distributors and the like: trust the company whose products and services you sell when it comes to marketing. They know what they're doing. Restaurants-participate in the promotional offers. You run the risk of turning people off when they find your location is not participating! Auto dealers-stop trying to do your own thing and try utilizing some of the many assets that the auto manufacturer has supplied to you whether it is photos,  videos,  social media posts, digital ads, etc. Elevate their brand, the brand you sell rather than your dealership tagline which undoubtedly makes no sense. I see so many businesses trying to do their own thing when all they're really doing is spinning their wheels and confusing consumers. When you have a relationship with a national brand, listen and pay attention to them rather than trying to do your own thing. You're literally throwing money away by not elevating the brand you sell. It is important to invest in your business but until you sell your own brand, get out of the way!

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