This week I discuss the right keyword strategy for B2B versus B2C. So many times, people think they know which keywords to use without actually checking with the data first. A really cool tool I recently used is Wordtracker https://www.wordtracker.com/Also, just because something is important to your business does not mean it is important or even relevant to your customers.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app