In this episode, we discuss our theory of why tools like Snapchat and Instagram Stories have become so popular (and why they worry us at times). We’ve been wrestling for months with our opinions about ephemeral content on social media. Why, as entrepreneurs, would it make sense to put time into creating content that’s fleeting? At the same time, ephemeral content is often refreshingly honest and unscripted. 

Joy: Baron Fig Lock + Key Hustle: Plann