We’ve been working for many months on a new theory of entrepreneurship for ourselves and our business — the EMPIRE. You determine the size, structure, and design of your entrepreneurial empire. You decide who belongs in your empire and who does not. An empire-centric view of business can help you embrace a longer-term set of strategies, rather than falling victim to a short-term, quick win-centric mindset. You are the leader, and you need to establish your authority as the empress or emperor. Finally, your strength as a leader comes from generosity, not from coercion.

Joy: Cumulus Clay PotteryHustle: Laura Close